About Us
Our Story
Velvet Cowboy, a new cocktail bar inspired by the untamed spirit of the American Southwest and the optimism of 1970s, opens on Manhattan’s Upper West Side in Fall 2026. The latest from Pickle Hospitality, the bar pays homage to desert landscapes, roadside bars, old motels and vintage Americana. Velvet Cowboy's cocktail program combines the approachability of a neighborhood bar with the creativity of a high-end cocktail lounge. The menu features inventive riffs on classics like the Mojito, Gin Rickey, Margarita and Boulevardier, as well as unique original drinks, all crafted with advanced techniques. The culinary offerings are meant to complement the cocktails, music and energy of Velvet Cowboy, combining indulgence with ease of sharing. The $5 dishes are bold, salty and crispy. They salute American bar culture, roadside nostalgia and the American Southwest from the bar’s playful point of view.
Our Philosophy
“Velvet Cowboy is an electrifying mindset,” says Hadjigeorgis, Owner & Founder, Pickle Hospitality. “It’s inspired by the freedom and adventure of the American Southwest—staying out late, meeting new people, listening to great music and seeing where the night takes you. At its heart, it’s about self-expression, human connection and enjoying the moment.”
Visit Us
We're located at 509 Amsterdam Ave between 84th and 85th street. We accept walk ins in our front saloon area and reservations in the back lounge. Ride in anytime!